Shushilan has a dedicated action team for Fund Raising and Public Relation. This Business Development and Public Relation Cell is innovative in their way of collecting funds for different projects. For several years Shushilan’s fund collections is getting higher in respect of projects but the major problem is now Shushilan is losing some of its projects which is really an issue to look upon. Some fund come from beside fund raising cell through relationship and offer project from donor. Focus need to be given on new project agreement and linkage development at national, international, intergovernmental level and organizational model & credibility to sell the project. Clear frame work is needed for Business Development and Public Relation Cell. In public relations aspect Shushilan has influence over local media but not in the national media relations. For respective localities, for special operations Shushilan can be introduced within a certain small community but Shushilan’s works are not represented in national level media. This might affect Shushilan’s image in making a popular name in fundraising market. On another hand a set of strong public relations activities will influence people to work with and within Shushilan.